Snow+Rock recently became the official footwear provider to Sir Ranulph Fiennes’ Coldest Journey.
The team set off on their inspirational year long expedition yesterday, but not before Sir Ranulph came into our Covent Garden store for his last boot fitting:
He also had high praise for our boot service as he expressed in an email back in August:
Many thanks to you (and to JP and Joel) for your hospitality yesterday and for the highly efficient boot fitting which I found most impressive.
Best wishes and thanks again.
Are the Coldest Journey team inspirational, or slightly crazy? Read on and decide:
On 6th December, the SA Agulhas will set off from London on what will be the start of the world’s first ever attempt to cross the Antarctic in winter.
The 2000-mile journey across the continent has for many years been considered too perilous to try and the expedition’s six-man “Ice Team” – led by Sir Ranulph Fiennes – will have to overcome one of earth’s most hostile environments if they are to succeed, exposing themselves to temperatures dropping close to -90c and operating in near permanent darkness.
A winter traverse of the Antarctic is widely regarded as the last true remaining polar challenge and the expedition’s success will reassert Britain’s status as the world’s greatest nation of explorers.
A fund-raising initiative will run side-by-side with the expedition with the aim of raising $10m for Seeing is Believing to help fight blindness around the world.
Having never been attempted, the expedition will also provide unique and invaluable scientific research that will help climatologists, as well as forming the basis for an education programme that will reach up to 100,000 schools across the Commonwealth.