A team of 12, consisting of buying and marketing peeps, headed out to Munich on Saturday 28th January. We were welcomed with snow on the ground and a chill in the air – a perfect setting for finding exciting new products for next winter!
ISPO is the biggest snowsports and outdoor trade show in Europe with 16 halls covering approximately 10 km. Each hall is packed with 100′s of brands selling millions of new and exciting products from all over the world.
During the 4 days our team met with key brands to chat through their new innovations for next winter and also scoured the halls to find some new and exciting brands to bring to the UK!
It’s an exhausting few days: With millions of products to see we cover an average of 12km on foot each day, but brands make sure they build some amazing stands to make visitors comfortable during long meetings, and put on some amazing shows to make everyone remember their new products first.
The UK’s version is in Telford in a couple of weeks, and whilst it’s on a smaller scale it’s immensely important to fine-tune the ranges.